Art & creative direction
Campaign concepts, pitches and creative direction, from the first idea to final production, with a team that delivers.
- Campaign concepts
- Pitches
- Team leadership
About meCreative Lead, Dubai
Bold ideas, strong execution.
A creative lead with 15+ years of experience in e-commerce, social media design and video production, bringing bold ideas and strong execution to every brand I work with.
Senior Graphic Designer at Socialeyez, leading the creative team.
I’m Aneek Ahmad, a creative lead based in Dubai. I lead a creative team, manage day-to-day production and drive strategic pitches for government entities and private-sector clients, including the Cyber Security Council, RTA, Digital Dubai, UAE AI, COP28, Dubai Municipality, the Ministry of Education, MOHESR, Food Bank, du and Emirates Islamic.
Before that I spent eight years at Hashtag, first creating social content and animation for GCC brands, then leading creative direction from first idea to final production. Earlier, at wOw.lk, I rebranded the company and redesigned its website while leading a production design team.
Lately I’ve been pushing AI into the craft, using disciplined prompting to get campaign visuals that look shot, not generated. Alongside the creative work, I build websites, mobile apps and business web apps, from CRM and accounting systems to day-to-day operations tools, using AI-assisted development.
15+Years in design
35+Brands and government entities
2010Designing since
Services
From the first idea to the finished product: creative direction, content, and the digital tools behind it.
Social media content
Always-on and campaign content that stops the scroll, planned around launches, events and the wider social strategy.
- Content design
- Campaigns
- Motion posts
Brand identity
Logos, guidelines and visual systems for new brands and rebrands, built to hold together across every touchpoint.
- Logo design
- Guidelines
- Packaging
AI visuals
Product and campaign visuals made with AI that look shot, not generated, through disciplined prompting and consistent references.
- AI product photography
- Prompt engineering
Photography & video
Studio and product photography, product films, editing and animation for social and campaigns.
- Photography
- Video editing
- Animation
Websites & UI design
Website and app interfaces, designed and built to be fast, responsive and easy to keep up to date.
- UI design
- Websites
Business web apps
CRM, accounting and day-to-day operations systems built around how a business actually runs, using AI-assisted development.
- CRM
- Accounting
- Operations
Mobile apps
Mobile apps and mobile-first tools for teams on the move and the customers they serve.
- Mobile apps
- Mobile-first web apps
Skills
- Art direction
- Creative direction
- AI visuals
- Prompt engineering
- Brand identity
- Social content
- Animation
- Video editing
- Photography
- UI design
- Websites
- Business web apps
- CRM & accounting systems
- Mobile apps
- AI-assisted development
Experience
Since 2010, across agencies and e-commerce.
- 2024 to now
Senior Graphic DesignerSocialeyez
I lead a creative team, manage day-to-day production and drive strategic pitches, shaping social media strategy around ongoing campaigns and events for government entities and private-sector clients.
- 2021 to 2024
Senior Graphic DesignerHashtag
Oversaw the creative direction and execution of diverse projects, from idea generation to final production, working closely with clients, designers and other creatives to keep every piece aligned with brand goals.
- 2016 to 2021
Creative DesignerHashtag
Created social media content for GCC brands, with posts that consistently earned high reach and engagement.
- 2011 to 2016
Graphic DesignerwOw.lk
Designed campaigns and marketing materials, rebranded and redesigned wOw.lk including the logo and website UI, and led a team for production design.
- 2010 to 2011
Graphic and Web DesignerZeelabs (Pvt) Ltd.
Created brand identities for clients, designed email newsletters and web banners for digital campaigns, and produced website UI and advertising designs.
BTEC Edexcel HND in Graphic Design, Advertising
University of Northumbria, United KingdomGovernment entities and brands I've worked with
- RTA
- Digital Dubai
- COP28 UAE
- UAE AI
- Dubai Municipality
- Cyber Security Council
- Ministry of Education
- MOHESR
- Emirates Islamic
- du
- Food Bank
- Commercial Bank of Dubai
- Amazon.sa
- Samsung
- LEGO
- Nestlé
- Unilever
- Gillette
- HP
- Dell
- Canon
- Yamaha
- 3M
- New Balance
- Nissan
- Air Arabia
- Almarai
- Landmark Group
- Centrepoint
- Home Centre
- Max
- Splash
- Subway
- Betty Crocker
- Nature Valley
- Fitness First
- Union Coop
- Danube
- Petromin